This initiative originated in the Fellowship of the Free Software Foundation Europe (FSFE). If you have any feedback, please contact us at contact (at) pdfreaders (dot) org. If you want to know more about what FSFE is currently doing to improve the public awareness of these alternatives, please have a look at our "end non free software advertising" campaign.
If you wish to learn more about Free Software and Open Standards, you may find the following links helpful:
The Free Software Foundation Europe (FSFE) is a non-profit non-governmental organisation active in many European countries and involved in many global activities. Access to software determines participation in a digital society. To secure equal participation in the information age, as well as freedom of competition, the Free Software Foundation Europe (FSFE) pursues and is dedicated to the furthering of Free Software, defined by the freedoms to use, study, modify and copy. Founded in 2001, creating awareness for these issues, securing Free Software politically and legally, and giving people Freedom by supporting development of Free Software are central issues of the FSFE.